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Will Men in the U.S. Buy a Pink Pomade?

This brand from Japan is counting on it.

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By: Jamie Matusow

Editor-in-Chief

A popular men’s hair wax collection from Japan, Moving Rubber by Gatsby, is launching in the U.S. in December 2013 at Ricky’s stores…Read more in this Beauty Packaging’s Online Exclusive about Gatsby’s Moving Rubber.

The brand’s colorful packaging has been attracting lots of attention – but not always for the right reasons.

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